Russia World Cup: Late-Night Meals in High Demand

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Late broadcast times have led to an increase in demand for delivery food services and many businesses are seizing on this by offering “special” deals.


Even when the Korean national team isn’t playing, the number of orders for delivery food like chicken or pig’s feet have doubled.

On June 17th around 8 pm, the phone at a local chicken restaurant in Suseong-gu started to receive orders every ten minutes. To meet demand, employees had to stack copious amounts of chicken onto a motorcycle.

 

...the phone was busy for three straight hours.

The first game of the day was at 9 pm, while the next one followed at midnight. As a result, the phone was busy for three straight hours. The owner, Lee Kyung-hee (48), usually closes the store at 11:30 pm, but decided to extend business that day another two hours. She said, “Every time the World Cup comes around, the number of delivery orders triple.”

On days that the Korean team plays, I have to prepare two times more pig feet than usual.

At the same time, other businesses have also been benefiting from the World Cup. A nearby store ran out of pig’s feet and had to cook more than they originally planned. The manager Bae Sung-kyu (36) said, “Four years ago, the World Cup in Brazil had unfavorable time differences, but now things are better. On days that the Korean team plays, I have to prepare two times more pig feet than usual.”

Jeong Yeon-ju (23), a part-time worker at the store, noted that while there’s more garbage to clean up, the increased business has been good to see. “Customers are buying beer and snacks and sitting on a bench to watch the games.”

Reporter Lee Joo-hyung

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